The market research

There are two complementary methods in foreign market research: desk-based market research and on-site field research. Most of the time, desk work is done first and then on-site market research is done.

Desk research consists of two phases:

• Selection of target market

• Measuring target market potential

With desk work, the business first selects its target market, then makes a preliminary research on the suitability of this market and measures the potential of the target market.

Foreign trade  What Are the Stages of His Research?

• Aim

• Product Classification

• Identification of Information Sources

• Classification of Data

• Creating the Database